Who's Conning Who?

I agree wholeheartedly with the reviewer who observed that this book reads like a tabloid. Many passages read like copy that has been lifted from a script for some cheesy "Entertainment Tonight" type show.

Poorly written and poorly organized. Jumps back and forth through time for no apparent reason and there are many redundant sentences throughout.
Did the author or publisher neglect to have an editor take a look at this?

People in the know will be disappointed to find that much of iCon is recycled information. Speaking of that, a writer for the SF Chronicle noted that much of his research seems to have made an appearance in iCon. He stopped short of calling it plagiarism, but it does make me wonder about the "research" that went into this project.

I have no ties to Apple Computer or Steve Jobs and I am writing this review as objectively as I can. This book stinks! And that's unfortunate because I had hoped for a definitive unauthorized biography of Jobs when I picked up a copy of iCon, but this isn't it. Not by a long shot.

I'd recommend Owen Linzmayer's "Apple Confidential 2.0" over this book even though it is not a biography but more of a history of Apple.

Reads like a Tabloid

When I first sat down with this book I was EXCITED!

Steve Jobs is sinonymous with Apple, Pixar & the iPod... and as a budding entrepreneur myself, I couldn't wait to learn all about Steve and his philosophy's in business...

However, the author of this book has been disinclined to engage the story of Jobs in an objective way. Instead he is apt to report the story in much the same way the national enquirer might have done it "Apple employee aghast! Jobs washes his feet in toilet to relax at the end of a hard day..."

The petiness that the author bothers to report is quite staggering => the gossip doesn't end with Jobs!

In fact, if you want to hear all about who said what to whom and when, this book will amaze and delight you.

On the other hand, if you want an objective look at an American Icon while learning some business lessons along the way...

Don't bother.

Good content, Pood delivery.

I would say that iCon is more of a book about companies Steve has been involved in as opposed to a proper biography. And the writing stinks. However it does provide some sort of gilmps into the life of Apple's co-founder, and makes for an interesting read.

Oh and Steve, if you're reading this, iPhoto still sucks.