Good little book for the creative design challenged

This book falls outside of the realm of the technical reading I normally do, but when I was browsing this in the bookstore I felt that the principles in it were sound and worth a further look. The book itself is a pretty brief read at 200 pages. There are 4 main principles that the author uses to get across good design (with a pretty easy to remember acronym for remembering ;) ). The book explains each of these principles in depth in each of the corresponding chapters, and pictures to help demonstrate how each of these principles improves overall appearance. For a non-artistic individual such as myself this book is a great addition to my reference library. Although it won't make you a Picasso, it does go a long way in cleaning up and helping you create professional looking documents.

A Great Guide for the Do-it-Yourself Designer

It seems that I graduated from school a decade ago and in all those lessons there has been nothing more prevalent than the simple basics of design. The Non-Designer's Design Book is a great resource to learn the basics but not only the non-designer but for the "I have to do it myself (small business owner) designer". Along with my own articles on design for the Non-Designer, I recommend this book to all my clients who want to learn (simply) how to design better with whatever desktop program they possess. The Non-Designer's Design Book is a great tool and a "design" must have.

Most have for novice designers

I'm a self-publisher and create my own marketing materials. After reading Robin William's book, I re-did and entire marketing kit and the transformation was remarkable.

Before, for creative design inspiration, I looked at marketing design books that basically showed professional brochures. Williams gives you the tools you need to dissect those professional marketing materials so that you can go and create your own outstanding package.

In four simple steps, she explains how to use the elements of design: proximity, alignment, repetition and contrast. Read this book and you will never look at marketing materials the same, ever. Before, I just did "what looked pretty" on paper. Now I create sophisticated prints that deliver a clear message.